How Internal Storytelling Impacts Company Culture
Convince & Convert
AUGUST 24, 2015
Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Recently, I caught up with a wonderful colleague I knew years ago at a once very prominent, high-tech company in Silicon Valley. In the 90s, this company was THE place of innovation in 3D, and employees were very dedicated. Eventually that company failed in a very big way.