Convince & Convert
AUGUST 24, 2015
Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Recently, I caught up with a wonderful colleague I knew years ago at a once very prominent, high-tech company in Silicon Valley.
Waxing UnLyrical
MAY 14, 2013
Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. The Chicken and the Egg Social Media Conundrum.
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Waxing UnLyrical
MAY 17, 2013
When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. Here are five posts looking at the importance of customer service (including its importance in public relations). What You Don’t Want Me Thinking When I Buy From You.
Waxing UnLyrical
JULY 3, 2013
And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.
Devumi
AUGUST 6, 2014
There are two main methods that companies use to give you the followers that you buy: Managed accounts. You will know that you’re purchasing from a company that has these as they will not need your Twitter password. 1000 dollar note from Wikimedia Commons. How are you able to buy 1000 Twitter followers? Follow first.
Devumi
AUGUST 22, 2014
The Instagram ad analytics tools owe a lot to their parent company, Facebook. As promised, my favorite photo on Instagram from the past week by @DALeast : Header image from Commons Wikimedia. As a bonus to my readers, at the bottom of this post I’m going to show you my favorite Instagram photo from the past week! Ad Insights.
Devumi
JULY 4, 2014
Use exclusive contests, photo customization offers , and name mentions on your company account to motivate people to want to post selfies to your account. Space selfie from Commons Wikimedia. The next three steps in your Twitter selfie marketing campaign: Incentivize a Twitter selfie campaign. Girl selfie from Marketing Facts.
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