How Internal Storytelling Impacts Company Culture

Convince & Convert

Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Eventually that company failed in a very big way. Image via Wikimedia Commons.

Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day.

Friday Roundup: Customer Service

Waxing UnLyrical

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service.

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.”

How to Reach 100,000 New Twitter Followers

Devumi

A company that sells tampons will never reach 100,000 new Twitter followers by always following men! Flock of birds from Wikimedia Commons. Nest from Wikimedia Commons. To gain new Twitter followers you must build your reach.

How to Set Up a YouTube Remarketing Campaign in Google Adwords

Devumi

Above all, don’t use useless content like the intern’s goof off video, or that one where you interview the CEO about his *yawn* goals for the company. YouTube logo from Wikimedia Commons.

Why Would I Buy 1000 Twitter Followers?

Devumi

There are two main methods that companies use to give you the followers that you buy: Managed accounts. You will know that you’re purchasing from a company that has these as they will not need your Twitter password. 1000 dollar note from Wikimedia Commons.

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Twitter Remarketing: Stay on the Mind of your Important Fans

Devumi

It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. Marketing image from Commons Wikimedia.

New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

The Instagram ad analytics tools owe a lot to their parent company, Facebook. As promised, my favorite photo on Instagram from the past week by @DALeast : Header image from Commons Wikimedia. There’s no questioning the fact that Instagram has lots of uses for social media marketers.

Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores

Devumi

Twitter wanted to know the answers to these questions so they worked with a company called Datalogix who specialize in this sort of data gathering. Cash register from Wikimedia Commons. I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts.

Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

There are at least three scenarios where content archipelagos are bred: They were created by a previous regime or an agency that no longer has the company’s business. Alter your organization’s presence on LinkedIn to take advantage of more Company Page features.

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Use Twitter Selfies as part of Your Social Content Curation

Devumi

Use exclusive contests, photo customization offers , and name mentions on your company account to motivate people to want to post selfies to your account. Space selfie from Commons Wikimedia.

A Little Privacy, Please! Your Rights and Social Media Policies

SocialFish

The company thrives on allowing advertisers to target their potential customers with pinpoint accuracy, and that takes highly personal data,” reported Web Pro News. Photo Credit: Wikimedia Commons.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement.

A Little Privacy, Please! Your Rights and Social Media Policies

SocialFish

The company thrives on allowing advertisers to target their potential customers with pinpoint accuracy, and that takes highly personal data,” reported Web Pro News. Photo Credit: Wikimedia Commons.