How Internal Storytelling Impacts Company Culture

Convince & Convert

Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture. Many Companies Don’t. Recently, I caught up with a wonderful colleague I knew years ago at a once very prominent, high-tech company in Silicon Valley. In the 90s, this company was THE place of innovation in 3D, and employees were very dedicated. Eventually that company failed in a very big way.

Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day. Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about.


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Friday Roundup: Customer Service

Waxing UnLyrical

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). What You Don’t Want Me Thinking When I Buy From You.

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Yet for start-ups, developing a company personality is even more important. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Imagine you’re at a party.

How to Reach 100,000 New Twitter Followers


A company that sells tampons will never reach 100,000 new Twitter followers by always following men! Flock of birds from Wikimedia Commons. Nest from Wikimedia Commons. To gain new Twitter followers you must build your reach. This means getting as many relevant and interested followers as possible. Reaching the 100,000 Twitter follower number is a common goal for many online marketers.

Pinterest Promoted Pins Are Now Available to Everyone


Pinterest Promoted Pins are joined by the Pinstitute With all of the interest in (sigh) Pinterest Promoted Pins, the company has dedicated themselves to helping people better understand how to use them. I admire Pinterest’s goal of not only learning more about how their own company performs, but to share it with everyone. Pinterest shark from Wikimedia Commons. Pinterest Promoted Pins have been around for quite a few months now. I first wrote about them back in October.

Why Would I Buy 1000 Twitter Followers?


There are two main methods that companies use to give you the followers that you buy: Managed accounts. You will know that you’re purchasing from a company that has these as they will not need your Twitter password. The follow first method is when a company gets your Twitter password, logs into your account, and follows other relevant Twitter accounts in the hopes that they will follow you back. 1000 dollar note from Wikimedia Commons.

Buy 69

Twitter Remarketing: Stay on the Mind of your Important Fans


It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. Marketing image from Commons Wikimedia. Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets , Twitter ads or Twitter lead generation cards. I’ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing?

New Instagram Ad Analytics Tools Introduced: Insta-ads


The Instagram ad analytics tools owe a lot to their parent company, Facebook. As promised, my favorite photo on Instagram from the past week by @DALeast : Header image from Commons Wikimedia. There’s no questioning the fact that Instagram has lots of uses for social media marketers. It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera.

Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores


Twitter wanted to know the answers to these questions so they worked with a company called Datalogix who specialize in this sort of data gathering. Cash register from Wikimedia Commons. I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. I worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans.

Use Twitter Selfies as part of Your Social Content Curation


Use exclusive contests, photo customization offers , and name mentions on your company account to motivate people to want to post selfies to your account. Talking about nothing but the hard marketing angle – using Twitter selfies as a way to build social proof – is missing a large part of what this type of campaign can do for your company. Space selfie from Commons Wikimedia.

Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

There are at least three scenarios where content archipelagos are bred: They were created by a previous regime or an agency that no longer has the company’s business. Alter your organization’s presence on LinkedIn to take advantage of more Company Page features. Does your company or client have content archipelagos adrift at sea? Image source: Wikimedia Commons.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Live events will set huge attendance records and companies will all try to get more live events into their mix of content types.