Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife
JULY 3, 2013
And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Yet for start-ups, developing a company personality is even more important. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Imagine you’re at a party.