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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Amazingly enough, our fine feathered friends have more to do with social media then you may think. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. The Chicken Dance and Social Media.

New Instagram Ad Analytics Tools Introduced: Insta-ads


There’s no questioning the fact that Instagram has lots of uses for social media marketers. It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users.


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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Yet for start-ups, developing a company personality is even more important. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Imagine you’re at a party.

How to Reach 100,000 New Twitter Followers


No one wants to follow someone with great things to say about social media only to hear them ramble on about sports. This goes for all social media accounts that you have, but especially on Twitter where you have so few characters to convey your message. People go on Twitter to get away from traditional media – especially the advertising! Build a nest, build a community. Where they stop they build a nest, and share a community.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement.