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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day.


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How to Reach 100,000 New Twitter Followers


Reaching the 100,000 Twitter follower number is a common goal for many online marketers. Be sure that you have a daily Twitter marketing plan in place! Build a nest, build a community. Where they stop they build a nest, and share a community. You have to speak with those who come to your nest to build your relationships, and get them to become part of your community. Flock of birds from Wikimedia Commons. Nest from Wikimedia Commons.

New Instagram Ad Analytics Tools Introduced: Insta-ads


There’s no questioning the fact that Instagram has lots of uses for social media marketers. It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The Instagram ad analytics tools owe a lot to their parent company, Facebook. There are two main issues being brought up by users and marketers alike on Instagram: Instagram ad buys can be expensive.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? Content Marketing