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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. A split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. The ROI for buying advertising in Twitter will go up.