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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. Why: In a terrific guest post for WUL, Donna Vincent Roa explained the importance of the letter “K” in branding, and why the word “chicken” is funnier than “rooster.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Friday Roundup: Customer Service

Waxing UnLyrical

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. TGIF, everyone!

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Yet for start-ups, developing a company personality is even more important. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Imagine you’re at a party.

New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The Instagram ad analytics tools owe a lot to their parent company, Facebook. According to a press release posted by Instagram, the goal of the new ad analytics tools is to: “Help brands better understand the performance of their paid and organic content on Instagram.”.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. A split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Instead of creating more, brands will focus on creating better.