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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife
Waxing UnLyrical
JULY 3, 2013
And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. Image: Jonas Bergsten [Public domain], via Wikimedia Commons.
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