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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. Image: Jonas Bergsten [Public domain], via Wikimedia Commons.