Communities Company Patterns Social CRM 
Convince & Convert
JUNE 10, 2012
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. The New Social CRM Big Three.
Convince & Convert
FEBRUARY 5, 2010
KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. The background pattern in #2 reminds me of the album cover from Tommy by the Who – overall, a decent effort but it will always play second fiddle to Quadraphenia in my book. Of course, it's purely subjective.
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Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.
Convince & Convert
MAY 25, 2010
That requires a consistency of attention that differs from most traditional agency staffing patterns. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too! Ive founded 5 companies, and spent 15 years running digital marketing agencies. Every Tweet. 17 Services.
SocMed Sean
DECEMBER 9, 2011
” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. That’s their job, making money for the company by serving customers. They don’t understand human speech patterns like sarcasm or irony. Blogs are customer service channels.
Convince & Convert
JULY 28, 2010
When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Try to return something to your own company.
Convince & Convert
MARCH 3, 2010
Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.
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