Communities Company Influencer Vocus 
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.
Webbiquity SMM
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Identify the key influencers in your market. Combing these measures provides at least a rough guide to the relative influence of various sources.
Webbiquity SMM
JANUARY 12, 2011
Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Vocus and Cision ) to the obscure ( Butterfly Publisher ). In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy.
Jeff Esposito
AUGUST 3, 2010
I like Vocus for some things and radian 6 for others. I think to get a well rounded perspective on true influence a combination of SIM, Klout.com , ratio of impressions to feedback, and how often blogs or other sites link need to be all taken into consideration. And really different tools can be used to measure different things.
Convince & Convert
AUGUST 18, 2010
But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.
Webbiquity SMM
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Stacey Acevero.
Convince & Convert
AUGUST 3, 2010
Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.
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