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General Electric Hosts a Virtual Science Fair On Tumblr

Convince & Convert

To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. Key Takeaways. The answer is no.

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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Lisa Larranaga Denten is the social media manager of Cision US. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics. What advice do you have for extending an event’s longevity?

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10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

WordPress, Blogger, and Tumblr have made it so that anybody can put up a website. Ignoring Social Media (or Being Ignorant of it). Making yourself known online requires building relationships with influencers as well as keeping consumers engaged with online conversations and community building.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# Joseph Jaffe , Chief Interrupter of Powered, Inc.,

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Graphic via BufferSocial.