Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

Social Media 137

Social Media Committee Organization Survey 137

Oktopost

MARCH 2, 2020

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

APRIL 3, 2024

Banner: Your banner is the welcoming committee of your Twitter profile, often the first item a web visitor notices. It should mirror your company ethos and identity. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through. This tiny text space is your elevator pitch on X.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Yet, they are required to work together to accomplish company-wide objectives. Yet, they are required to work together to accomplish company-wide objectives. Smarketing Component #2: Shared Strategy, Metrics, & Reporting.

How To 60

How To Embedding B2B Patterns 60

Sprout Social

JULY 17, 2023

Many brands have only scratched the surface of what social media can do for their business. They lack an organizational framework that connects social efforts to their wider company goals. By the end, you’ll be able to determine if this model is right for your company. What is a social media center of excellence?

Social Media 79

Social Media Collaboration Team Metrics 79

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Listen Now. The RSS feed is: [link]. Jay: Absolutely.

Social Media 116

Social Media Committee Team Questions 116

Hootsuite

AUGUST 6, 2021

Find out why you need to invest in your social team—and how to do it. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, social media managers are a core part of the modern marketing department.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130