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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. As a result, they have a direct view into customer preferences thanks to social data. Diversify content across platforms while maintaining your campaign identity.

Campaign 141
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Firebelly at Blog Indiana

Firebelly

You can find Firebelly speaking at the following sessions. Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page.

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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

search engine optimization. social media. networking and collaboration. Social media metrics. Analytics’ Referrals screen gives you access to a good deal of information about all referrers—including social networks. Networking and collaboration metrics. content marketing.

Metrics 40
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YouTube Tuesday: Digital Ethnography

Firebelly

The class collaborated and made 367 edits to the documentsaying how they felt about being a student in today’s society. Wesch and hisclass of 200 participants spent a semester gathering data based on how their classresponded to a document with one single question on it. What is it like being a student today?”

YouTube 157
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This Week in Social Media – 7/10/2013

Social Media Marketing

Similarly half of all internet users ages 18-23 and 43% of users ages 24-32 used social networks as their primary discovery source for information. The 10 most innovative companies in Asia (according to Forbes) include online/mobile/social powerhouses Baidu, Rakuten and Tencent Holdings.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” And yet – 80% of brands advertised on social media sites in 2014.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Fiona is a marketing media consultant for small businesses, helping them make money with marketing as well as with social media and web design solutions. Her blog, Abnormal Marketing , covers Internet marketing, web design, social networking, blogging, promotion, and more. Follow her @fionnd on Twitter. Liz Strauss.

Blogger 168