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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. There are two types of ads on Reddit, which marketers can use to their advantage.

Reddit 115
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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

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How to Get Started with LinkedIn Ads

Sprout Social

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. Next, we’ll delve into the actual LinkedIn advertising platform.

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LinkedIn carousel posts and ads: A complete guide

Sprout Social

LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still a way to use carousels in your LinkedIn marketing strategy ? Select bid by cost per 1,000 impressions (CPM) For lead generation.

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

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