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Prep work for your social media business presence

Socialmedia.biz

How will your social media outreach program stand out? T here is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. 1: Content Marketing Week Starts Tomorrow! #2:

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media. Repeat What Works: Did emailing an eBook result in hundreds of new leads?

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

You think your B2B company’s product or services are boring? Treat your inbound marketing strategy the same way – create a blog post , video, social media posts, and guest post around each bright idea you have to save time and make the most of your concepts. Start Iterating. Dan Fielder of Sticky Content doesn’t think so.

Content 72
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. I don’t blog about new products unless it suits me or my readers.