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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

Some companies take on social media to put their brand in the spotlight, generate leads, promote products or services, or interact directly with customers. In order to get there, you must first develop an understanding of your reasons and goals for having a social media presence. Who are you hoping to reach?

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Share of Voice: Are you dominating conversations about your product or services, or does your competitor tend to take control? BuzzStream.

Analysis 106
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How to Use Niche Publishers to Drive Revenue

Convince & Convert

In fact, they’ll probably return to the coupon site and find the next great deal the next time they’re on the market for a product or service similar to yours. Tools such as BuzzStream and Linkdex can give you access to niche bloggers. Everyone appreciates a productive face-to-face conversation. Get some face time.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

You think your B2B company’s product or services are boring? However, Paul May, founder of Buzzstream made a case at Content Marketing World 2013 that it’s a best practice for earning the SEO credit you deserve. Start Iterating. Dan Fielder of Sticky Content doesn’t think so. Take What’s Yours. Asking for backlinks.

Content 72
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Social Media Outreach for Beginners

Sprout Social

If you were looking for people to review your product, it would make sense to check the boxes for bloggers and influencers. Buzzstream. Buzzstream is an outreach tool that allows you to find and manage contacts. You’ll also have some options on the left-hand menu.

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An Introduction to Social Media for Business

Sprout Social

It makes social networks a great place to get honest and raw feedback of what people think about your products, services and brand. In the age of social media, when people don’t like your products and services they Tweet about it publicly. When companies promote their own products and services, it can easily come off as spammy.