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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Like this post?

Airlines 196
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. But I don’t consider it smart to try to convert new buyers.

Apple 154
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This Week in Social Media – 4/3/2013

Social Media Marketing

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. and may very well point to the future of content.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Patience is required in building a community, seeing real results with monetization and building traffic. Some people are able to build a community but fail at monetizing their blogs. Some also build traffic but fail to build a community. We’re also offering new publishers a $50 bonus if they get at least 25,000 U.S.

Analysis 226
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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. We’re not trying to build new communities; we’re allowing people to communicate with people they already know. What about the ad deal you currently have with Microsoft?

Web 2.0 104
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s their community of choice and that’s fine.

Digg 100
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In Memory of My Grandpa David, a Wonderful Man » Techipedia.

Techipedia: Tamar Weinberg

He was incredibly giving and made huge sacrifices for his community, his wife, his children, his grandchildren, and even his great-granddaughter who was born the week after he was admitted to the hospital for the last time. Back then, Queens had no large Jewish community but the new residents had determination to set up a synagogue.

MySpace 102