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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

That’s why this is more of a message for large and not necessarily small brands. Neither the tweet or the follow up direct message was responded to in a timely fashion. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. The issue at hand is not the fact that the company was virtually unknown.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? What do you choose?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone.

Brands 139
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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

I consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account , which is rather social-media focused). It’s why Zappos is always the big Twitter brand awareness case study.

Twitter 205