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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202
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The Social Media ROI Debate

Webbiquity SMM

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193
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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The questions you need answered will (and should) guide you to the right type of software. There are other types of social media software, such as social sign-in, social advertising, etc. What words are used in association with our brand? investor), Vocus. Important notes on this taxonomy: This list is not exhaustive.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions 161
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How to Use Social Influencers to Build Your Brand by Inc. Is there still a role for press releases?