Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Vocus. Share this on Facebook.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Facebook.

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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Invite readers to comment on your blog or answer a question in Facebook by making it easy for them. If others are saying things you don’t agree with OR things about your brand that aren’t true, you don’t have to stay quiet. Social Media Marketing Guest Posts personal branding PRWeb social media PR stacey acevedo Vocus

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Or search specific domains, brands and topics for more extensive research.

Get off your ass, forgetting Facebook, dark side of content

Jeff Esposito

It was a good time and I became friends with my co-finalists, Stacey from Vocus and Carly from the San Francisco Ballet. The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks.

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility.

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports! Share this on Facebook.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

This doesn’t take into account some of the more forward looking ideas like tracking not just mentions of the brand online but Conversations as well as Facebook Insights reports and coming soon Mobile marketing reports!

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

What words are used in association with our brand? “I need to create custom Facebook apps, launch and administer promotions, and manage creative assets on YouTube and beyond. investor), Vocus.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

How to Best Work With a PR Pro

Waxing UnLyrical

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). You get a bonus for using Vocus or a similar platform.). This is Part 2 of a two-post series.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

Blog posts without a call to action are like Facebook posts without images. Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? Asking readers to buy today isn’t always the right option for brands.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. While we’re at it, can we ban “brand&# ? What’s our brand? Are we branding this correctly? How will we manage a brand extension?&#

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Clients/Brands ask these questions because they have no idea where to start, because the knowledge isn't there.