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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. Why: In a terrific guest post for WUL, Donna Vincent Roa explained the importance of the letter “K” in branding, and why the word “chicken” is funnier than “rooster.” Still a relevant read.

Wikimedia 243
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Friday Roundup: Customer Service

Waxing UnLyrical

Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Wikimedia 192
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. It can open bottles.

Marketing 250
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New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The Instagram ad analytics tools owe a lot to their parent company, Facebook. All of the basics that you need to better understand your brand. Ad Insights.

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5 Simple and Effective Ways to Increase YouTube Engagement

Hootsuite

When you do it right, you build an authentic relationship with your viewers and community at large. Shares can occur across a variety of social platforms (Facebook, Twitter, etc) or via messenger platforms (email, WhatsApp, etc). Try some—or all—of them to see what works for your brand. Source: Wikimedia.

YouTube 145
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Research-Driven Ideas for Social Data

Mindjumpers

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

Research 194
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Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!

Devumi

Don’t think of it as buying fans, think of it as a way to get over the awkward hump of your brand new account having no plays, and this big fat ZERO scaring people away. A page that is regularly engaged with attracts more attention, and creates a community. Singing in neon (my title) from Wikimedia Commons. Links, Links, LINKS.