Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. Twitter Facebook Google+ LinkedIn Tuesday Roundup: Dance Like A Chicken.

Friday Roundup: Customer Service

Waxing UnLyrical

Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. Twitter Facebook Google+ LinkedIn Friday Roundup: Customer Service. TGIF, everyone!

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Imagine you’re at a party.

Research-Driven Ideas for Social Data


Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

Improve YouTube Adsense Revenue Part 1: Better Videos and Ads


You can’t just throw brand new content at the world and expect the world to react positively, like she did with her most recent and totally unannounced album. Link to your website, Google+, Facebook, and any other relevant social media account. Money image from Wikimedia Commons.

Pinterest Promoted Pins Are Now Available to Everyone


At that time, Pinerest promoted pins were made available to a select group of brands. This isn’t the case with a promoted tweet or Facebook post, they are quickly buried under a glut of content. A wide range of brands found success across many categories – finances, food, auto.

Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores


Against a control group, it was found that there was an 8% rise in sales versus those who did not see any tweets from that brand. Increase brand engagement as people take photos of the items they’ve been lusting over online, and share these photos with friends.

New Instagram Ad Analytics Tools Introduced: Insta-ads


It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The Instagram ad analytics tools owe a lot to their parent company, Facebook.

Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

With the best intentions, many brands concept, create and eventually forget about assets once utilized for content marketing purposes. “Tips and tools for creating a Facebook Welcome tab”). Image source: Wikimedia Commons.

Issues 111

Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!


Facebook. Don’t think of it as buying fans, think of it as a way to get over the awkward hump of your brand new account having no plays, and this big fat ZERO scaring people away. Singing in neon (my title) from Wikimedia Commons.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

However, as the stakes and levels of entry get higher, and as people start to realise that the content they’re creating represents their brand, companies will start to see the value in investing in premium quality content creation. Brands find a niche.

Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know


What a Getty embed looks like, yaaay well done… …shows the viewer with the branding, some picture credits and the sharing buttons. Essentially, an iframe like this allows their owner (Google, Facebook, Getty…) to make a connection. Wikimedia Commons.