Adam Sherk
APRIL 30, 2013
For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.
Webbiquity SMM
DECEMBER 11, 2013
The number of Google searches for the phrase have increased 400% since January 2011. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well.
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Convince & Convert
JULY 17, 2015
It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. Lastly, coupon sites can also lead to mistargeting or brand confusion.
Writtent Blog
JULY 22, 2013
Share of voice is best calculated manually, by automating “streams” of industry keywords in HootSuite, and determining the percentage mentions of brands in your niche are scoring. Website Authority: What is the website’s pagerank and Mozrank, as a limited measure of how established and trustworthy they are in the eyes of Google?
Sprout Social
SEPTEMBER 19, 2016
Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach?
ProBlogger
FEBRUARY 10, 2013
It’s also now evident that Google has no love for low-quality sites and inbound links from them. So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Keep records.
Sprout Social
AUGUST 23, 2016
There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.
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