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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Miranda Anderson suggests four principles to underpin a content strategy, including the idea that all content should have an objective: “We create content because we want our audience to do something — to buy, learn more, or love our brand.

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too. 1 It’s crucial to build a social media strategy that works for your brand. Do you have a clear understanding of your company’s brand? What are you hoping to achieve?

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. Lastly, coupon sites can also lead to mistargeting or brand confusion.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Share of voice is best calculated manually, by automating “streams” of industry keywords in HootSuite, and determining the percentage mentions of brands in your niche are scoring. BuzzStream. Buzzstream software is built to achieve one key result: helping you gain the attention of digital influencers before your competition does.

Analysis 106
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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. A lot of brands get worried about overwhelming their audience with too much content. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion.

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45 Marketing Tools to Consider for 2017

Razor Social

Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. It allows you to analyze organic traffic data and it segments the organic visits in branded and non-branded. BuzzStream.

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