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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. BuzzStream.

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Prep work for your social media business presence

Socialmedia.biz

If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too. 1 It’s crucial to build a social media strategy that works for your brand. It’s essential to deliver content that is unswerving in voice and tone, diverse and high quality.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

While you’ll likely never know the exact contents of your competitor’s business plan, you can compile as much intelligence possible about how they do business through competitive marketing analysis. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Content Marketing.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. Lastly, coupon sites can also lead to mistargeting or brand confusion.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Finding Prospects.

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An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Check content quality.