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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

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Prep work for your social media business presence

Socialmedia.biz

If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too. 1 It’s crucial to build a social media strategy that works for your brand. Each account is different: You’ll want to post to Twitter more frequently than Facebook.)

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Use both quantitative and qualitative competitive marketing analysis to glean actionable intelligence about the following key areas: Platforms: Does your competition stick to Facebook and Twitter, or are they using all social media networks equally? On Facebook, pay attention to how many people are “talking about this.”. BuzzStream.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. Lastly, coupon sites can also lead to mistargeting or brand confusion.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach?

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An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. But, in practical terms, all you’ll have to do is this: Enter the website name +Facebook/Twitter/G+/LinkedIn to check social signals. Look for social signals. Keep records.