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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. That’s what’s new: a significant leap in efficiency. Ideas and good products spread faster.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere.

Marketing 265
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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Thanks, Tamar!

Sites 101
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. « Direct Marketing Observations July 6, 2010 at 10:54 am Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine July 8, 2010 at 3:27 am You’re It! Way too oldschool.

Facebook 279
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Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

Today, search engines answer the questions that phone books needed to solve a decade and a half ago. In 1999, when I graduated high school, my last will and testament in my high school year book was “to have an online wedding.&# (I didn’t.) Computers are getting smaller, cheaper, and more efficient.

MySpace 101
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. News Search Engine Optimization Tips You Should Know (Online Marketing Blog): I think that Lee Odden is onto something with these questions and answers. It’s especially refreshing to see him take a stance against people in the public relations side who think that press releases are good social news fodder.

Marketing 279