Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. web20 wiki Have This Blog Sent to Your Email! community who have experienced similar frustrations. Powered by Wordpress.

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Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). web20 wiki Have This Blog Sent to Your Email! We needed a reverse mentoring program. FASTForward FedScoop Governing People Government 2.0

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Social Media Strategery

SEPTEMBER 30, 2008

Enter Intellipedia , the gold standard of wikis behind the firewall. Intellipedia is the Intelligence Community’s wiki that is open and editable to anyone with the appropriate clearances within any of the 16 Intelligence Agencies (keep in mind that the FBI is included in this). Wed, Oct 1, 2008 Government 2.0

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Social Media Strategery

JANUARY 26, 2009

Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off. I went in and created dozens of wiki pages on every social media tool I found. I blogged every chance I got.

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Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. I have to post my code to a wiki? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. Powered by Wordpress. Fresh News Theme by

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Social Media Strategery

NOVEMBER 13, 2009

DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. Just be you and be authentic.

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Social Media Strategery

NOVEMBER 10, 2008

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. What’s my legacy if I were to leave my company? Stop blogging. Stop Tweeting.

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Social Media Strategery

OCTOBER 8, 2009

So, in your mind, the stock exchanges should be eliminated because every company should be public? So, in your mind, the stock exchanges should be eliminated because every company should be public? web20 wiki Have This Blog Sent to Your Email! A recovery.gov for private enterprise? link] Ari Herzog You’re kidding, right?

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Social Media Strategery

OCTOBER 25, 2008

web20 wiki Have This Blog Sent to Your Email! Blogroll Andrea DiMaio Andrew Wilson's Posterous BlogWrite for CEOs Business As I See It Buzz Bin Chris Brogan Clay Shirky Common Craft Corporate Hallucinations Digiphile Dion Hinchcliffe DorobekINSIDER Enterprise 2.0 FASTForward FedScoop Governing People Government 2.0

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Social Media Strategery

OCTOBER 19, 2008

If you decide that you want to be the social media change agent within your organization and start blogging, creating and editing wikis, uploading videos to YouTube, etc., Bookmark the blogs on my blogroll found to the right. Read the blogs that you find on those blogs’ blogrolls. Guess what – no one is.

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Social Media Strategery

JANUARY 27, 2010

Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery. FASTForward FedScoop Governing People Government 2.0

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Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery.

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Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

MAY 26, 2010

web20 wiki Have This Blog Sent to Your Email! Blogroll Andrea DiMaio Andrew Wilson's Posterous BlogWrite for CEOs Business As I See It Buzz Bin Chris Brogan Clay Shirky Common Craft Corporate Hallucinations Digiphile Dion Hinchcliffe DorobekINSIDER Enterprise 2.0 FASTForward FedScoop Governing People Government 2.0

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Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

JANUARY 17, 2009

This blog, my presentations, my internal blog, my wiki pages, etc. Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. This blog, my presentations, my internal blog, my wiki pages, etc. Powered by Wordpress.

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Social Media Strategery

MARCH 23, 2010

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. Meeting agendas and minutes will be posted to our internal wiki. Meeting agendas and minutes will be posted to our internal wiki.&#

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Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#

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Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. web20 wiki Have This Blog Sent to Your Email! Facebook firewall gov20 government government 2.0

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Education Social Media Gov 2.0 Class 135

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. What I’d Like to See Next Year The wiki. The organizers.

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Social Media Strategery

DECEMBER 13, 2008

Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 Also, Mike Kujawski (www.mikekujawski.ca) has started a wiki that seeks to capture the many (international) Government 2.0 By contrast, Twitter is in its infancy and already being embraced across government.

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Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean.

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Social Media Strategery

FEBRUARY 1, 2009

Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. web20 wiki Have This Blog Sent to Your Email! FASTForward FedScoop Governing People Government 2.0 Powered by Wordpress.

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Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

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Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

APRIL 2, 2010

Back when I got started with social media at my company, it took me around six months to go from “hmmm, this is interesting” to “let’s actually do something with this as an organization!” web20 wiki Have This Blog Sent to Your Email! Now, make sure you actually read the posts on those sites. Congratulations if you made it this far!

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Gov 2.0 Social Media Policies Privacy 138

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. web20 wiki Have This Blog Sent to Your Email! Home About Me Speaking Legal-ese My Team Gov 2.0

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Social Media Strategery

AUGUST 23, 2009

Since that first day back in 2006, when I realized the opportunities that social media presented me, my company, and my government, I have evolved from an opportunist to a leader (I hope!), You start thinking things like, “If the intelligence community can collaborate on a wiki, then why isn’t every organization?

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Social Media Gov 2.0 Wiki Comments 128

Social Media Strategery

APRIL 26, 2009

Yes, but despite the yearly hype that a company has “totally reinvented&# the car, the improvements were yearly increments that, if you were a car-nut, must have seemed “major&# at the time. web20 wiki Have This Blog Sent to Your Email! Are cars better than 50 years ago? Are cars better than 50 years ago?

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Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

DECEMBER 30, 2008

Use email less (internally) – One thing I’ve realized is that if I keep answering people’s emails, people will continue to send them to me, even if I explicitly tell them that they’re more likely to get a hold of me by posting their question/comment to my internal blog, contact me on Yammer, use my internal wiki page, etc.

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Gov 2.0 Social Media Web 2.0 Wiki 77

Koka Sexton

JANUARY 1, 2009

involvement in Georgia – THE WEEK Sorta-Motivational Posters: What We Learned From The Superfriends – Part One cartoon.png (PNG Image, 512×512 pixels) 10 Notable Disfigured Comic Book Characters – Bam! Heroes, Villains And Everything In Between. 20080818_2056.png

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Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet. web20 wiki Have This Blog Sent to Your Email! Who runs your SM accounts?

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Gov 2.0 Social Media Social Media Management Organization 139

Koka Sexton

JANUARY 1, 2009

involvement in Georgia – THE WEEK Sorta-Motivational Posters: What We Learned From The Superfriends – Part One cartoon.png (PNG Image, 512×512 pixels) 10 Notable Disfigured Comic Book Characters – Bam! Heroes, Villains And Everything In Between. 20080818_2056.png

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StumbleUpon Flickr iPhone Social Bookmarking 49

Social Media Strategery

OCTOBER 27, 2009

Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city. Get to know your companies strengths and weaknesses, and be honest about them.

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