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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. Let’s say you sent out a Tweet to promote a new blog post about gardening tips, and it was seen by three different people: User No. Tweeting without any engagement is like shouting your thoughts to an empty room. Here’s an example.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Guess what?

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An Introduction to Social Media for Business

Sprout Social

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 89% of 18-29 year-olds are active on social media.

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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers.

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25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. The Complete Guide to Building Your Blog Audience.

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.