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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing. The New Rules of Social Engagement. Have you implemented social shopping functionality?

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level.

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Product ratings and UGC both work, but can they work together?

Pixlee

Athletic clothing retailer HYLETE found the ability to do just that. Pixlee customers like Hylete can present a cleaner and more compelling Ecommerce experience while promoting customer reviews from independent sources, such as Yotpo and BazaarVoice. The result of these campaigns?

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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

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When The Going Gets Tough

Twist Image

It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. Tags: bazaarvoice. He became beet red and didn't say a word to me. I felt very bad. Going out of business sale. What's your take? business owner. entrepreneur.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? Looking to add a dose of cuteness to your social posts? That’s a lot of untapped potential!

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