The Ever-Evolving Consumer Evolves (Again)

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If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. bazaarvoice. retail. retail content. retailers.

When The Going Gets Tough

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It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. Tags: bazaarvoice. "This will be my last day shining your shoes."

Trending Sources

The Social Influence Surge—Are You Prepared?

Harp Interactive

67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study. The New Rules of Social Engagement.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

Brand Monitoring, Social Analytics, Social Insights

Data in multiple companies from manufactured, supplier, retailer, to consumer.