The Ever-Evolving Consumer Evolves (Again)
JUNE 6, 2011
If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. bazaarvoice. retail. retail content. retailers.