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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Widgets and badges. Utilizing various forms of widgets and badges is a tactic more often used by other types of businesses, but it is applicable to publishers too.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Either way, the market research team should be established pros at getting feedback from existing and target customers.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Works for TED… (the online real time TED ).

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Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

In that post I showed in great detail how Godaddy were utilising customers who are using their SSL services and getting top search rankings by adding anchor-text-rich backlinks in the widgets that clients place on their websites. One Paragraph I Would Leave to My SEO Team. Cigna, a Global Health Insurance company. And on it goes.

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18 WordPress Social Media Plugins to Live By

Sprout Social

New Google Plus Badge Widget. The New Google Plus Badge Widget makes it easy to show off your Google+ page in your sidebar or other areas of your site. Try it: https://wordpress.org/plugins/new-google-plus-badge-widget/. Pinterest Widgets. Try it: https://wordpress.org/plugins/pinterest-widgets/.

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The truth in online health communities

Harp Interactive

Create a master-list of keywords & descriptions: It is crucial to arm your teams with brand and promotions-related keywords and descriptions that will create alignment of message and search engine resonance for improved ranking. Customers love to display creative badges and search engines love the links! is all news!

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MLB Introduces Social Layer to Online Viewing

Jeff Esposito

Similar to collecting badges for check-ins, people logged into the Gameday platform can receive virtual tokens of players. The league selects three players from each team that can be unlocked when the player completes a specific task (home run, stolen base, triple, single, etc.). Only thing missing is the stick of nasty gum.

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