HOW TO: Properly Use Badges to Engage Customers

mashable.com

Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. This has been exacerbated by the decline of Foursquare ’s badging system.

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Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

SocialTimes Facebook

Once the exams are passed, the individual will receive a digital badge that can be uniquely verified online by anyone they choose to share it with. Facebook introduced its Blueprint e-learning platform in March 2015 , and just 18 months later, Blueprint reached 1 million course enrollments.

Trending Sources

Confirmation That We Kick Ass

Waxing UnLyrical

I desperately wanted one of those badges. A badge in and of itself doesn’t really mean anything. There aren’t a lot of badges I aspire to – I got over my Girl Scout days a long time ago (yes, I was a Girl Scout) – but this one, I did. Well, whaddya know?

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying.

Periscope Unveils VIP Program, Will Reward Popular Broadcasters

SocialTimes Twitter

Periscope announced that it is rolling out a VIP Program , which will give popular broadcasters access to special rewards, including a VIP badge for their profiles. In addition to receiving a VIP badge, VIP users will have the chance to be included in a “rotating list of broadcasters for people to follow.” VIP users in the Bronze tier will receive the following rewards: Bronze badge on your Periscope profile. Silver badge on your Periscope profile.

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How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

You can apply to be Twitter verified and receive a blue checkmark badge next to your name. It does provide a bit of an ego boost and celebrity moment to see the blue badge, but here’s the real kicker: There are significant business/brand advantages to being Twitter verified.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance. Some of our favorite social media studies have come from the team at Socialbakers.

18 WordPress Social Media Plugins to Live By

Sprout Social

New Google Plus Badge Widget. The New Google Plus Badge Widget makes it easy to show off your Google+ page in your sidebar or other areas of your site. Try it: https://wordpress.org/plugins/new-google-plus-badge-widget/.

Perfecting Peer-to-Peer Fundraising: 10 Social Media Best Practices

SocialFish

To gamify your P2P fundraising, you can incorporate these shareable, postable ideas: Fundraising teams. Teams hold each member accountable and allow members to offer each other help and support with their fundraising. Badges.

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Cool Social Tools: Small World Labs Community

SocialFish

Badges. 2,000% (yes 20X) improvement in team-based fundraising. The Small World Labs implementation team leads your organization through the community building process.

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Kimberly-Clark uses social quiz to woo talent

Socialmedia.biz

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. A re you an original thinker?

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. "Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals."

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

Kikolani

Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? Pages Badge Application. Insights Badge Application.

12 Steps to Producing a Podcast

Convince & Convert

Send a Thank You Note and a Badge. We also send guests a digital “badge” that they can use on their personal website or blog. Our team updates the creative each week to feature the new guest.

Social Media Updates: August

yMarketingMatters

Responsive Pages: Have you seen this badge on your Page yet? Pages that respond to 90% of messages and have a median response time of less than five minutes will now have a “Very responsive to messages” badge on their profiles.

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On Creativity and Content

Waxing UnLyrical

If you’re a regular reader (and if you’re not, there’s that lovely RSS button/email subscription box in the right sidebar, hint hint), you’ll remember Erin as the very talented artist who created the Baconator badge for me (thank you, Klout).

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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How to Produce a Podcast

Convince & Convert

Send a Thank You Note and a Badge The day the show goes live, our producer emails guests to let them know, and encourages them to share the episode. We also send guests a digital “badge” that they can use on their personal website or blog.

Evernote – Change the Way You Take Notes

Janet Fouts

Even more interesting, include their name badge in the snapshot, even a handwritten name tag, and Evernote will recognize the handwriting and enter it as searchable text ! Create a shared notebook to share notes or whole notebooks with your team. Productivity software? Tried it.

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Facebook Fan Page vs. Profile: Know the Difference

Sprout Social

Once you’re verified, a blue badge will display next to the name of your Page. While most Pages will display a blue badge, local businesses will have a gray badge to differentiate from celebrities, sports teams and other public figures.

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

According to Facebook, there over over 100 million “likes” across all athlete and team pages on Facebook. Interaction around teams was also high, with the #SupportYourTeam hashtag seeing 1.55 million tweets for 204 teams on desktop and mobile.

Is being a productive marketer worth the personal price?

Convince & Convert

We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. It ain’t easy being a productive marketer in these modern times. But what is the personal cost of that productivity?

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Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

The Norton badge works totally fine (it is a pop-up with security information like most privacy badges) so there’s really no need for the link. One Paragraph I Would Leave to My SEO Team.

How to Run Successful Campaigns on Google+

Convince & Convert

Tracking At Plus Your Business, we work with the Social Network Analysis team at Nod3x.com to track the spread of the campaign. Case Study 1: Canva Quest Teaming up with Guy Kawasaki and Peg Fitzpatrick to do a promotional event is always fun.

Why the Fire Drill Content Model Doesn’t Work

Convince & Convert

They think that just because they have copywriters and account managers, they have a content marketing team. Agencies tend to view last-minute, rabbit-out-of-the-hat wins as a badge of honor (especially when the client loves the work). Image via BigStockPhoto.com.

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MLB Introduces Social Layer to Online Viewing

Jeff Esposito

Similar to collecting badges for check-ins, people logged into the Gameday platform can receive virtual tokens of players. The league selects three players from each team that can be unlocked when the player completes a specific task (home run, stolen base, triple, single, etc.). between insiders and everyone – the former is great for breaking news from teams and scribes while the later allows you to talk a healthy amount of smack if that is your thing.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

Offer guest blogging opportunities, appoint social ambassadors, and provide website banners and badges to show support. Solicit ideas and tips from team members and board who have been around longer than you. Guest post by Jenna Sauber, CauseVox.

The 12 Startups I’ve Invested In and Why

Convince & Convert

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. You’ll see an example of those disclosure “badges” at the bottom of this post. Very smart and creative team.

Interview with Community Manager: Helen Lynch from Yell.com

Social Media Citizens

Visible status symbols, such as badges or greater visibility on site are always good. For Yell Reviews we have held on to the old TrustedPlaces ‘Local Experts’ badge; which users can earn by consistently write helpful content around a specific area or business type, and added our own ‘Review and Reward’ scheme; which allows members to earn points every time they take qualifying actions on site, such as adding new content, and donate those points as cash to selected charity partners.

The Evolution of Digital Marketing

Convince & Convert

Our editorial team, led by our managing editor Jess Ostroff, and assisted by the senior strategists (and me) here at Convince & Convert. Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email.

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The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain. . your badge. Image via BigStockPhoto.com.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. It’s this team that businesses leans on to get hard data on what will happen.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Whether you create a social media council that integrates many team members or you take it on yourself, humanizing the brand is a primary goal for social media, since it’s all about human interaction. It’s my birthday and I have some great news!

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Pingback by Team Reading List » (EMP) E-Marketing Performance on July 17, 2008 @ 5:51 pm. […] Make Your LinkedIn Profile Work for You Like this post? HERE STARTS THE BADGES SECTION. When adding new badges, make sure to wrap them in tags. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008.

3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update

ProBlogger

Branded content on Pages is only allowed from Verified Pages (with the blue badge) on Facebook and must adhere to the following policies. Branded content on Pages is only allowed from Verified Pages (with the blue badge) on Facebook and must adhere to the following policies.”

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Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Large publishers need to create a process for selecting social platforms that is based on a clearly defined strategy, and most importantly, to appoint one person or team to direct it. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

How to Use Social Proof to Boost Conversions

Sprout Social

If your demographic is senior citizens getting ready for retirement, teaming up with the latest teenage YouTube star might not be the best fit. The variation replaced that with a WOW badge, which was an award received from a well known business woman.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

10 Ideas to Keep Your Social Team Motivated (The Future Buzz): I love this post by Adam Singer. As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different.