Remove B2B Remove Cost Remove Focus Group Remove Social Networking
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

article thumbnail

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow.

article thumbnail

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 204
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. It’s a Bird.

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. All rights reserved.