Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 136

Examples B2B ROI Analytics 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Email this to a friend? Subscribe to the comments for this post?

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

OCTOBER 22, 2021

Utilize social media targeting. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising.

Social Media 205

Social Media Tips Metrics B2B 205

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

NOVEMBER 12, 2019

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Online brand monitoring does require some effort and an investment in social media monitoring tools. The costs of not doing brand monitoring, on the other hand, could be catastrophic.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Nearly half of CMOs stated that employee advocacy was their best-performing social initiative. The next highest-performing social initiative was social selling (32%), another form of employee advocacy. (

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Image credit: Carla Zanoni. ” Not gonna happen. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 62

Examples B2B ROI Analytics 62

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 103

Organization LinkedIn Strategy Social Media 103

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 28, 2020

Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. Here are a few specific benefits of using a social media hub for your brand: 1. Boost User Engagement. Social media hubs can be used in various places like websites, events, digital signage, and blogs.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Traffic quality by source.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee. Run a Giveaway Contest.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., Experiment with AdWords, social network advertising, Bizo , and other ad networks. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. It’s a great double sided ROI story for Social Customer Support. I have been an avid iPhone user almost since the.

Brands 243

Brands Reputation ROI Case Study 243

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. Just over 50 percent of the respondents ranked social media as “very low cost” or “somewhat low cost.”

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

JUNE 20, 2019

By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. Social Media Freedom. Recognizing the business value of social media, most companies have discarded such bans.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Oktopost

DECEMBER 13, 2020

This loss in productivity and wasted marketing budget costs companies $1 trillion per year. Social media being the third-largest engagement channel just after email and website. Understanding the buyer’s journey in B2B is vital to converting a business prospect from a potential buyer to a client.

Engagement 87

Engagement Social Media B2B Team 87

Waxing UnLyrical

FEBRUARY 19, 2014

That means, just because the NSA engages in questionable social media monitoring practices, employers don’t necessarily have the same rights. The hidden cost of using an employer-owned or -sponsored smartphone or laptop is – for the most part – the loss of your personal privacy. Ownership impacts surveillance.

Social Media 240

Social Media Privacy Training Policies 240

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Likeable

APRIL 13, 2021

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Maybe it’s just a well-run company. So far, we’re impressed. The fundamentals are there.

Platform 95

Platform CPM CPC Advertising 95

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Lower costs, more revenue – a perfect combination! I think it is fair to say that Social Media.

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Buzz Marketing for Technology

MARCH 30, 2010

Can your social media activities cost you your job? Will Facebook replace your B2B Marketing email system? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Hootsuite

JULY 4, 2022

No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Once you have created your ad, you must set a budget. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Once you have created your ad, you must set a budget. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52