Convince & Convert
DECEMBER 9, 2010
Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
Convince & Convert
SEPTEMBER 22, 2010
If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
MARCH 3, 2010
Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. In a real-time world, customer service and marketing are essentially the same thing.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Convince & Convert
AUGUST 10, 2010
Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?
Convince & Convert
JULY 15, 2010
If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement).
Expert insights. Personalized for you.
116 
Let's personalize your content