Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. After a demo, usually people are at least a bit less skeptical. This “two pipeline” requirement is pretty unique to the recruiting industry.

Engineering 137

Engineering Social Media Hubspot Marketing 137

SalesChoice

DECEMBER 23, 2019

You can also find the CEO AI Readiness white paper here. SalesChoice has now partnered with IBM to bring to you a powerful Personality Profiler which can match your sales reps’ profile with the culture of accounts they are pursuing to ensure that you do not lose another deal due to a gap in communication style!

Newsletter 20

Newsletter Cost Library Consultant 20

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 134

B2B Social Media Hashtag Press Release 134

Sprout Social

JULY 20, 2016

Offer a free trial, demo or at the very most, an exclusive discount code. However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Limited time offers.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too). I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit.

Consultant 124

Consultant Metrics Social Media Social CRM 124