B2B Communities Company Wiki 
Buzz Marketing for Technology
JUNE 15, 2010
Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.
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Buffer Social
JULY 11, 2023
Being a solo founder, I had to be every executive at the company from CEO to any other C-suite role. Google Drive’s folder system was too clunky and didn’t have the features I wanted to build my Wiki-like knowledge base, so I chose Notion. To scale and focus on more strategic activities, I needed to outsource.
Webbiquity SMM
MAY 10, 2011
On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Diva Marketing Blog
JUNE 2, 2009
Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. Focus is on B2B and B2C. 60% of my focus is on B2B marketing and the other 40% is on B2C marketing.
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