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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. social listening”).

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Top 10 Social Listening Tools

Oktopost

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Oktopost specializes in social media management for B2B companies. They’re used by some of the biggest internet brands around, including Google, Alibaba, and Spotify.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Although not exactly a social listening tool in the sense of some of the other tools on our list, with BuzzSumo, you can track competitors, brand mentions, and industry updates. Pro: Falcon.io

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Why Social Listening is Key to Understanding Your Customers

Oktopost

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. This is the art of social media brand monitoring, and a lot of competitors are already doing it.

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21 best social media analytics tools

Unmetric

Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. Their custom built dashboards allow you to get insights on the trending topics and gather market intelligence. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts.

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The Impact of AI-Powered GIF Converters in Social Media Marketing

Webbiquity SMM

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. One of those trends is the increasing use of animated GIFs.

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How Social Media and CRM Integrations Can Improve Your Customer Relationships

Oktopost

There’s a reason why so many businesses are utilizing the social media space, and even more reasons why 90% of consumers buy from brands they follow on the platforms. Social media offers everything from visibility, brand monitoring, customer connections, dialogue, lead generation, the list just goes on and on.