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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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How To Create A Social Media Style Guide

Keyhole.co

A social media style guide typically includes- Voice and tone Language, grammar, typography Color scheme Hashtags Guidelines for engaging with the audience on social media Posting frequency PR crisis plan, etc. Every visual aligns with their brand identity of minimalism and authenticity, creating a cohesive look across both platforms.

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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Or, even worse, does not comply with industry regulations. It also helps to keep your team stay organized and on task.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Source: Guilford Town Centre on Facebook Check out our Facebook giveaway guide for step-by-step instructions to rock your first giveaway and guidelines that will help you stay aligned with Facebook’s terms of service. Live video is a powerful tool for building authentic connections. OK, but not sure how to actually do it? What’s that?

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10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). Increasing website traffic. Improving SEO by building links from high-quality domains. Expanding reach.