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Increase your ROI: Let the data do the work

Audiense

It underpins every marketing decision you make. From marketing managers to senior executives increasing your ROI is a common goal shared by all. Could social data help you achieve this fundamental objective? Look at a few examples of how social data can contribute to balancing your ROI. Market Research.

ROI 74
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What is Social Commerce and Why Should Your Brand Care?

Hootsuite

This blog post may be titled “What is social commerce?,” Social commerce is a $89.4 billion market right now. Social commerce offers an instant focus group. Not only does social commerce speed up the transaction process, it also offers an incredible way to collect feedback. Source: Facebook.

Brands 145
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Social Media Scales of Engagement

Diva Marketing Blog

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life.

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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Here’s why your brand needs to track social sentiment. Marketers do their best work when they understand their audience. That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Understand your audience. Play to your strengths.

Sentiment 145
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133
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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 105