Authentication Company Social News Travel 
Techipedia: Tamar Weinberg
MARCH 4, 2010
Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. I personally learned about Roger Smith Hotel at a social media conference and was told that it’s the place to be. We think so!
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
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Techipedia: Tamar Weinberg
JANUARY 28, 2010
Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.
Convince & Convert
SEPTEMBER 21, 2010
Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.
Techipedia: Tamar Weinberg
JULY 8, 2008
Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# People do not want to hear from companies as represented by marketers, they want to hear from other people.
Techipedia: Tamar Weinberg
FEBRUARY 16, 2010
Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do?
Techipedia: Tamar Weinberg
FEBRUARY 23, 2010
I’d add authentic but it’s def. Reply Tamar Weinberg February 23, 2010 at 5:45 pm Yup — authenticity is probably a vital part of “passion.&# I don’t think one can be passionate without being authentic. I’d much rather pay homage to this promotional products company. Great work.
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