Convince & Convert

AUGUST 10, 2010

What do you think about influence mining, and its applicability for your business? Where I see influence mining as being a more practical application is in outreach. How can those dollars be spent more efficiently by matching products to interests? Customer service? Knowing whether to respond to or ignore negative comments on a blog?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Unported License. This then leads to more sell and up sell.

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Social Media Social CRM Reputation Widget 62

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. He’s on the road now on the UnMarketing book tour of 30+ cities. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Or Loyalty for Nothing -> Acted once?

Social Media 167

Social Media Strategy Consultant Conference 167