Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. What do you think about influence mining, and its applicability for your business? If it is, we’ll include it in Viral Heat.

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Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. If not then people need to take a deeper look at his claims and ask some serious questions.

Review 115

Review Social Media Social CRM Consultant 115

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.

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Social Media Social CRM Reputation Widget 62

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. Instead, let your customers in on the secret.

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. Or Loyalty for Nothing -> Acted once?

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers.

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Social Media Strategy Consultant Web 2.0 151