The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. I am a strong believer that social sentiment and voice of the customer cannot be sequestered in some nether region of an organization.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. As an influencer relationship software, CreatorIQ’s AI-powered algorithm analyses over 1 billion public social media accounts by directly integrating with social media APIs.

Top 10 Social Media Listening Tools for Your Best Audience Insights

Social Media Strategies Summit

Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

10 best influencer marketing tools you need in 2022

Sprout Social

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. You can either go for their managed services or purchase only the platform and API. Self-service software and APIs for more control.

How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

No matter the issue, the WWF typically responds promptly, providing customer service and keeping the overall sentiment positive. Agorapulse’s connection to Facebook’s Marketing API and Graph API means that comments are in sync 100% of the time. (If

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. Image via BigStockPhoto.com. Where’d the numbers go?

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. 2018 was a big year for Instagram.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

As of June 2020, the old API that allowed creepy spy apps is officially gone. Pro Tip: Cross-reference your comment counts against your message sentiment in your social listening tool in order to see not just whether your content is resonating, but how.

Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment. If the usual model is off the rack —software-as-a-service from a single vendor, up and running with minimal configuration in minutes, hours, or days—this is custom tailored software, using the available APIs to combine the strengths of multiple products and vendors.

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How to use Google’s Business Messages to engage with your customers

Sprout Social

You can integrate Google’s Business Messages with the social media management software or messaging service you’re already using via the API. Google supports that sentiment and may deactivate chat for businesses that don’t respond to inquiries within 24 hours.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” ” Sentiment analysis has a bad name because it’s never 100% accurate. How: Sentiment analysis on the mentions.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

How fans are using Facebook Reactions and what it means for your brand

Unmetric

April 27, 2016 - Update: Facebook has made Reactions data available on their API and it can now be accessed within the Unmetric Analyze platform. The most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly. This post originally appeared on Social Times. Facebook Reactions are finally here.

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Social Media Scraping – Be Careful Of What You Put Out On Social Media

Tweaklibrary

This data lets you sense consumer behavior, trends, and sentiments. Social media data scraping uses a scraper which is a piece of code that extracts the HTML data received from the API (Application Programming Interface) library of a social media platform.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

In addition to hashtags, Keyhole can conduct an in-depth analysis of social sentiment over time for your various posts. Data makes the world go round, and knowledge is indeed power, now more than ever.

Research-Driven Ideas for Social Data

Mindjumpers

A tool developed by Holon Institute of Technology called TRACE has leveraged the programming language Processing and API access from Wikipedia to make the invisible and complicated authorship data both strikingly visible and elegantly useful. The obvious next step would be to detect topical relationships to patterns in different types of postings, and perhaps combine such metadata with other patterns from language and sentiment analysis.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

By staying on top of social media trends and API changes, we adapt to new marketing opportunities offered by social media networks. To get a quick read on the sentiment of a post, click or tap on it on your publishing calendar.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

This sentiment extends to the influencers that consumers follow and engage with on social media. This tool has changed a bit since Instagram’s API shutdown. Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”. BEYOND SENTIMENT ANALYTICS.

The complete guide to Facebook listening

Sprout Social

Due to privacy concerns and API limitations , Facebook limits the kind of information it provides to third-party applications. Some may use it to inform a product feature while others might also use it for customer sentiment. Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy? Listening on Facebook is a step up from monitoring and taking action.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting. Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy?

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Facebook API data. And instead of measuring some meaningless metric like the number of Page Likes or something, they measured which customers saw which posts and comments , they used text analysis to quantify the information richness and emotional sentiment of them, and they categorized them into marketer-generated versus user-generated, and direct interaction versus indirect interaction. . It’s no secret: social media marketing has a data problem.

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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Small classes, bring your laptop. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

You can also monitor your accounts response time, and rank comments by positive or negative sentiment. This tool doesn’t use Instagram’s API, so it will only work with public accounts that have more than 1,000 followers. There are lots of Instagram tools that can help you with your Instagram strategy , but some of them are sharper than others.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . Since tools tap into APIs and have databases of content and past performance, there’s a lot of insight that they can give users based on simply analyzing past performance and giving specific recommendations – perhaps even semi-automating some of these suggestions. Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs.

Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Joel Windels : Well, Pinterest is a bit of a pain with its API so it’s very hard to work out exactly how much coverage we offer. Useful features like sentiment analysis and author metrics can help analysts work out how companies are faring on Pinterest, and how they might be doing that. Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board.

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

It turned out that there are certain algorithms that are capable of sort of synthesizing Net Promoter Score, out of social sentiment that’s expressed on the web so we could create a Net Promoter Score. You derive that, Richard, by as you mentioned, looking at sentiment, right? The tricky part of it was getting sentiment calibrated on this three-step stage that Net Promoter works with, to track just passives and promoters. Most sentiment analysis is sort of binary.

How To Use Instagram DMs For Business [Free Templates Included]

Sprout Social

Reactions to those Stories are essential qualitative data that can help you gauge audience sentiment, refine and inform your content and report on the success of your strategy. Learn more about the upcoming integration with Instagram messaging, via Facebook’s Messenger API here.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Whether you want it to make a pot of coffee or operate a remote dog feeder, working with Twitter’s API opens up a whole new world of possibilities.” From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Image credit: Buffer.

Six Links Worthy Of Your Attention #208

Twist Image

How Marvel''s API Will Change Cultural Criticism - Fast Company. I love the sentiment. What does a comic book publisher have to gain by opening up their API to the public (and who would care)? Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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Here are the Twitter advanced search techniques brands need to know about

Sprout Social

You can conduct a surface-level sentiment analysis via advanced search by tacking on emoticons such as “:)” and “:(” when searching your brand on Twitter. Through Sprout’s API, you can search for content that is either related to your industry or that mentions your brand name in the URL. Let’s talk Twitter. The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. It seems its users are evolving in terms of social dynamics faster than Twitter's own API.