What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.

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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

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The December 11 Instagram API Changes are Here. Let’s Talk about Them.

agora pulse

In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface.

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Twitter: Real-Time Analytics And How It Can Help Your Business

Mindjumpers

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Twitter API. Marketing tool for analysis.

Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms.

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3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. It’s only a couple months old and could be a great opportunity for brands to engage their audiences.

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How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.)

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Engagement Rate Has Always Been a Relative Metric. That began to plunge in December of 2013 and total engagements fell right along with it.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.

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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

This Inside Facebook post has the details: With the Open Graph Protocol, Any URL Can Be Treated Just Like a Facebook Page Related posts: News Sites Not Making Much Use of Static FBML on Facebook Pages Facebook Pages: Which News Sites Get the Most Engagement?

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What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth.

The People Database: Turn Your Social Audience into Leads

Oktopost

Untapped potential buyers are hanging out on social where you can reach, engage, and, eventually, convert them. Audience and engagement data is siloed between networks and disconnected from your marketing stack.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

which is why visual marketing is one of the most powerful marketing tools out there. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash. Yet, this visual marketing strategy that focuses on immediate gains is very limited.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. One of them is sort of consumer engagement apps.

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. We all know that social media is not just another channel where we can blast content and hope for clicks and engagement (or sales!).

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Not hack apps that buy fake followers and bot engagement.

Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

Brandon Prebynski is at once engaging, funny and charming. Are you the most eligible man in social media marketing? The problem with social media marketing today is… that implementation varies across the web for each brand that wants to integrate social into their business.

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4 Adjectives That Should Dominate Your Email Subject Lines

Convince & Convert

Subject: Your Marketing Sucks: Why You Need to Think Local. Defense Against the Dark Arts: ESAPI” invited folks back in 2012 to a course on using enterprise API to defend their sites against hackers. Get more content like this, plus the very BEST marketing education, totally free.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. And ads only work if there are users to engage with them.

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Social Media Updates: July

yMarketingMatters

Here’s a summary just for you to help make marketing for your business easier and more efficient! This is great for users who want to make their streaming more relevant and accurate, however, it is currently limited only to users posting Live videos using the platform’s API.

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. Once a bot is live, it can work on converting your leads, no matter where they are in your marketing funnel. They’ve set up a dedicated bot API specifically for this purpose.

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Why Am I Shadowbanned on Instagram and What Can I Do About It?

agora pulse

Have you noticed any drops in your Instagram engagement in the last few months? Starting several months ago, a number of profiles started seeing big dips in the engagement on their Instagram content. Instagram Social Media Marketing instagram instagram marketing social media marketing

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.

Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now. of Facebook''s Graph API (optional until April 30).

Streamline Your Social Customer Care With the New Inbox

Oktopost

Many B2B marketers use Facebook Ads to connect with the relevant audience and generate leads. You will also see profiles that replied to your ads in the People Database, so you can sync these leads and their engagement data with your marketing automation and CRM.

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Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer

Buffer Social

Being able to act on these strategies and to do so in a streamlined way alongside your other social media marketing can be a huge difference maker as you seek results on Instagram. Research from Track Maven found that posts with over 11 hashtags tend to get more engagement.

Instagram Video Has Come To Agorapulse. Now What?

agora pulse

Now, thanks to a recent Instagram API change, it’s here. Don’t forget this, because creating captivating captions is an important part of Instagram marketing. I know I won’t be the only marketer clambering to start using the new Agorapulse feature that allows this.

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

We recently launched one of our biggest product enhancements, Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . How to increase growth and engagement.

The Current State of Native Social Media Data Capabilities

Ignite Social Media

Now, when you set your date range, you’re able to see top pins for that specific date range; across a wider option of metrics to boot (impressions, engagements, close ups, link clicks, and saves). Native social media analytics capabilities have changed a lot over the past year or so.

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Should You Switch to an Instagram Creator Profile?

Later

According to an Instagram spokesperson , “We’ve gotten feedback that existing tools around business profiles make it difficult to track creator follower growth and engagement over time and that existing business tools weren’t designed with them in mind.”.

Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? There’s one thing every business on Instagram has in common: the desire to increase Instagram engagement. And when you get less impressions on your posts, you’re likely to see a decrease in engagement too.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

While the tool was developed for large brand advertisers, it can be used by any advertiser with access to Power Editor or the API looking to drive efficient reach within their target audience.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

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