What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.

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The December 11 Instagram API Changes are Here. Let’s Talk about Them.

agora pulse

In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface.

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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

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3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. It’s only a couple months old and could be a great opportunity for brands to engage their audiences.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms.

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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement. Marketing & Communication Awareness Inc.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.)

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Engagement Rate Has Always Been a Relative Metric. That began to plunge in December of 2013 and total engagements fell right along with it.

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.

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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram.

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Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? There’s one thing every business on Instagram has in common: the desire to increase Instagram engagement. And when you get less impressions on your posts, you’re likely to see a decrease in engagement too.

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The People Database: Turn Your Social Audience into Leads

Oktopost

Untapped potential buyers are hanging out on social where you can reach, engage, and, eventually, convert them. Audience and engagement data is siloed between networks and disconnected from your marketing stack.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

This Inside Facebook post has the details: With the Open Graph Protocol, Any URL Can Be Treated Just Like a Facebook Page Related posts: News Sites Not Making Much Use of Static FBML on Facebook Pages Facebook Pages: Which News Sites Get the Most Engagement?

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What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth.

How to Use WeChat for Business: A Guide for Marketers

Hootsuite

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Pay services are now available to users in 49 markets outside of Mainland China.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. The end game is still for brands to attract followers, engage them, and ultimately drive revenue.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Not hack apps that buy fake followers and bot engagement.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. We all know that social media is not just another channel where we can blast content and hope for clicks and engagement (or sales!).

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. One of them is sort of consumer engagement apps.

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

Brandon Prebynski is at once engaging, funny and charming. Are you the most eligible man in social media marketing? The problem with social media marketing today is… that implementation varies across the web for each brand that wants to integrate social into their business.

Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Growth Marketing: Best Practices for Getting and Keeping an Audience (12:30 PM PST).

4 Adjectives That Should Dominate Your Email Subject Lines

Convince & Convert

Subject: Your Marketing Sucks: Why You Need to Think Local. Defense Against the Dark Arts: ESAPI” invited folks back in 2012 to a course on using enterprise API to defend their sites against hackers. Get more content like this, plus the very BEST marketing education, totally free.

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130 most important social media acronyms and slang you should know

Sprout Social

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. SMM – Social media marketing. The merging of mobile marketing with social media marketing efforts that are locally targeted. SEM – Search engine marketing.

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Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

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Instagram Video Has Come To Agorapulse. Now What?

agora pulse

Now, thanks to a recent Instagram API change, it’s here. Don’t forget this, because creating captivating captions is an important part of Instagram marketing. I know I won’t be the only marketer clambering to start using the new Agorapulse feature that allows this.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Lifting the limit on content creation from what can only be created within the app has a huge upside when it comes to creating engaging stories for Snapchat. And ads only work if there are users to engage with them.

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New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters

Buffer Social

” This big, new Twitter update will surely change the way people use Twitter personally and how social media marketers use Twitter for business. For marketers, this will make having conversations on Twitter so much easier, especially when replying to several people at once.

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Why Am I Shadowbanned on Instagram and What Can I Do About It?

agora pulse

Have you noticed any drops in your Instagram engagement in the last few months? Starting several months ago, a number of profiles started seeing big dips in the engagement on their Instagram content. Instagram Social Media Marketing instagram instagram marketing social media marketing

Should You Switch to an Instagram Creator Profile?

Later

According to an Instagram spokesperson , “We’ve gotten feedback that existing tools around business profiles make it difficult to track creator follower growth and engagement over time and that existing business tools weren’t designed with them in mind.”.

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]

Oktopost

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. Once a bot is live, it can work on converting your leads, no matter where they are in your marketing funnel. They’ve set up a dedicated bot API specifically for this purpose.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright.