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5 YouTube features to use to boost engagement

Sprout Social

From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Do this by going to YouTube Studio > Analytics tab > Comments. Think: sharing new products, making big announcements and more. Hashtag searches.

YouTube 72
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Working with Social Media Data: Content

Net-Savvy Executive

From the text of tweets, blog posts, and product reviews to pictures, videos, and audio recordings, content is everything that people are posting and sharing online. The challenge is that the new media sources generate a lot more content, so you need to sample the data or automate the process to keep up. What is Content Data?

Data 82
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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps. Why sell products and services on Pinterest? In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. It’s self-contained. No-brainer, right?

How To 111
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Want better results? Start with social testing

Sprout Social

If you want to make a case that you need more budget for video production, run a social media test on how different content types perform toward your KPIs like impressions or engagement. Sample 5-step social media test. This will be an A/B test where I compare image-based posts vs. metadata posts. A/B testing. Execute the test.

Metadata 111
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Using ViralMoment to Track the Top TikTok Beer Trends

Ignite Social Media

Ignite Social Media is a beta partner for a new Social Analytics tool called ViralMoment that takes a snapshot of the trends of the day that are hitting TikTok. In the future, ViralMoment developers have ample opportunity to evolve this product and parse and filter out brands that don’t match the parameters, should that be desired.

Trends 78
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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

Rather, they are the product of proximity, either electronically or physically, that has come about through people organizing for common goals and needs. In each of these cases, a person samples from a number of possibilities and then selects from among the options. See Menzel (13) for excellent examples. Directed Searching.

Sample 130
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Detecting Deception in Social Media

Net-Savvy Executive

If you're reporting on broad trends, you might get better results through sampling, or by focusing on high-quality sources. Back at the Social Media Analytics Summit, Tom Reamy described work by researchers to identify the political leanings of writers, based on their language choices (writing about non-political topics).