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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

Well, a business account is different from a personal account in many ways — it gives you access to features like analytics, ads, and a large business toolbox. Pinterest has made a sample spreadsheet available here. Then, Pinterest will analyze your site’s metadata to make sure it syncs properly. No-brainer, right?

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Using ViralMoment to Track the Top TikTok Beer Trends

Ignite Social Media

Ignite Social Media is a beta partner for a new Social Analytics tool called ViralMoment that takes a snapshot of the trends of the day that are hitting TikTok. Incidentally, measuring Beertok TikTok Intelligence reveals the metadata, such as video format and hashtag videos. Instagram (3.26%).

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5 YouTube features to use to boost engagement

Sprout Social

From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Do this by going to YouTube Studio > Analytics tab > Comments. YouTube’s dashboard and Studio offer powerful analytics and tools. Hashtag searches.

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Working with Social Media Data: Content

Net-Savvy Executive

The challenge is that the new media sources generate a lot more content, so you need to sample the data or automate the process to keep up. In the case of text—posts, tweets, and the like—turning raw text into usable data is the job of text analytics. From there, the processing gets easier.

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Detecting Deception in Social Media

Net-Savvy Executive

If you're reporting on broad trends, you might get better results through sampling, or by focusing on high-quality sources. Back at the Social Media Analytics Summit, Tom Reamy described work by researchers to identify the political leanings of writers, based on their language choices (writing about non-political topics).

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Want better results? Start with social testing

Sprout Social

Developing a test with statistical significance requires a large enough sample size (for example, testing a variable using 100 messages rather than 10) and a clear control. Sample 5-step social media test. This will be an A/B test where I compare image-based posts vs. metadata posts. A/B testing. Execute the test.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

My doctoral advisee, Jenna Hartel, has been developing an approach to browsing in which she has identified a variety of behaviors that can all be seen as similar to browsing, that is, the same underlying impulse is translated into a generic behavior we call "sampling and selecting." Directed Searching.

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