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The Top 10 Marketing Attribution Software Solutions

Oktopost

However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing. Nielsen Visual IQ.

Software 102
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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson, Chief Research Officer - ARF, and I had an extensive email conversation about some of the issues facing the industry ranging from the validity and trust worthiness of the information and content creators to where and how "social media research" fits into a marketing research initiative. . 

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This Week in Social Media - 3/19/2013

Social Media Marketing

Keep the self-driving cars, magic glasses, laptop, handheld OS, and Brazilian social network. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. At issue: making claims clear in short form.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Not only does it create a sense of community, but it also provides social proof. User-Generated Content (UGC) Feature content created by your customers or fans.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Not only does it create a sense of community, but it also provides social proof. User-Generated Content (UGC) Feature content created by your customers or fans.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Now that social media has advanced from the “should we do it?&# Social Media Tips, Tactics and Techniques.