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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Google Analytics shows businesses where their leads are coming from and how this translates into sales made. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Note : Using social media analytics tools will make this process easier. Use a URL shortener to make it trackable. How to track it: STEP 1 : Set up Google Analytics. Table of contents.

Metrics 112
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

This is where you set up things like a greeting and your Messenger URL. Looking at metrics like CPC and CPM will tell you if your ads are performing well. If this year’s goal are to increase brand awareness, then your posts and analytics should reflect that. Track the right metrics for your goals in your analytics.

Facebook 122
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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

ROI 103
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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Cost-per-mille (CPM). They appear on the search result page with the black “Ad” symbol next to the URL. You’ll now be able to add a URL to where users will go after they click on your ad.

Adwords 145
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Each thumbnail image links to its own URL. You can also pre-set templates with macros to feature every target’s name and company in the text. Cost per 1000 impressions (CPM). You can gauge the effectiveness of a sponsored post in minutes and follow up with advanced analytics reports. Instagram analytics.