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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Marketing talent: Influencer relationship managers, content creators and creative editors.

Marketing 132
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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. Send Out Email Surveys Or Polls. Email surveys have been utilized for market research since the dawn of the internet and remain popular, even as technology offers other more sophisticated forms of collecting customer feedback. Monitor Website Activity.

How To 114
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This Week in Social Media – 7/31/2013

Social Media Marketing

Despite that, a recent survey shows that 65% of the 261 million active smartphones and tablets in China are Android devices. With the exception of Twitter, French speaking Quebecers are less likely to participate in every social channel , which may be due in part to the lack of French language content on those sites.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

They are there for their community and make them feel appreciated and connected to a brand on a more personal level. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Optimize your website content for sharing on social media. Web Analytics. Social Media.

Tools 40
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25 Reasons Why Google Hates Your Blog

ProBlogger

Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process. You copy your content from other bloggers. So go and get social, and build a community around your blog. You don’t share your blog posts on your social media pages.

Google 51
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How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

Whatever topic you blog about, whether it’s your business or your life, getting your name out there and expanding your blog community can be a challenge. If you are unsure if your website has a blog section in its Content Management System, speak to your web developer, they can help you get started. All for free.

Groups 54
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How to develop a content marketing plan

Sprout Social

Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. 10 steps to creating an effective content marketing plan. What do you want to achieve with your content marketing? Content manager: who’s managing topics and production?

Content 111